Mostly gone, however, are the days when people turned to the local travel agent to make their travel and lodging arrangements. Some 60% of those US leisure trips and 41% of business trips were self-service – made online by internet-savvy consumers looking for the best stays, best weather, off-the-beaten-track locations, and some of the best bargains.

What does it all mean for travel-industry players? Download the study to learn more!