Dear Clients, Partners and Friends,

thanks for joining us at the Searchmetrics ‘Paris Visibility - Optimize Your Content Marketing Strategy’ event. We hope that you have enjoyed the event and that you’ve gained valuable insights. We would like to take this opportunity to thank all our speakers and attendees for joining us.

Maud Cochet, SEO Manager at Accor

Presentation Title: ‘Building a Strong Worldwide SEO Expertise in a Large Global Organization’ (Download)

Maud Cochet is responsible for accorhotels.com search engine optimisation global strategy. She manages all dedicated projects and coordinated all the E-commerce managers to make sure that SEO is their top priority in order to increase accorhotels.com’s and all other hotel brand websites visibility within Search Engines. Any questions related to SEO? She is the group expert and does internal consulting and support for brands.com. Additionally, she also takes care of any queries related to domain names.

Contact via LinkedIn: Maud Cochet

Raphaël Fremont, Digital Performance Director at Publicis Modem

Presentation Title: ‘Using Search to Guide Creativity – How Search Data Can Direct Your Content Marketing Program’(Download)

Biography: Raphaël Fremont is head of SEO & Analytics at Publicis Modem since 2007. He started his career as a SEO specialist in 2000 which quickly involved analytics to measure the SEO performance and the internet users’ behaviour through web pages and digital campaigns. Today, he offers a full range of analysis from performance measurements to analytics and semantic audits to drive marketing decisions. Further, Raphaël is also a web marketing lecturer at Gobelins school ‘L'école de L'image’.

Contact via LinkedIn: Raphael Fremont

Tom Schuster, CEO at Searchmetrics

Presentation Title: ‘The Future of SEO – Starting Today’ (Download)

Biography: Tom Schuster is an expert in Marketing and Sales and he drives Searchmetrics’ expansion, with a particular emphasis on international markets, an area in which the new CEO has already made a name for himself. Prior to Searchmetrics Tom has been General Manager of Europe, Middle East, Africa at SugarCRM and is still CEO and Co-Founder at Share2b.

Contact via LinkedIn: Tom Schuster

Anders Hjorth, Development Director at BDBL Media

Presentation Title: ‘Optimizing Your Content Marketing For 2015 And Beyond’ (Download)

Biography: Anders Hjorth is a digital native, entrepreneur and a frequent speaker and occasional writer on Digital Marketing. He is the Founder of 2 digital marketing agencies in Paris: AZNOS [Content Marketing] and BDBL MEDIA [Biddable Media]. Before this, Anders was one of the co-founders of Pan-European Search agency Relevant Traffic and later COO at GroupM Search across EMEA. He has worked for a decade and a half across SEO, paid search, affiliate, web development and hosting, domain names, consulting and more recently social media, content marketing and inbound marketing.

Contact via LinkedIn: Anders Hjorth

Tom Schuster

Maud Cochet

Raphaël Fremont

Anders Hjorth

We are happy to announce that some of our speakers have agreed to share their presentations - which you can download here.

If you should have any specific questions for any of the speakers you can connect with them directly via their LinkedIn profile.